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The Logo
When I strated the process of designing the 30th anniversary logo, I knew I needed to include both the number 30 and the Forever Israel logo. I also knew that the logo had to "speak" Forever — so that when our distributors saw it, they would instantly feel a connection to the brand.
One of the most well-known terms in Forever business is "CC", which stands for Case Credits. This term represents the standardized value of each Forever product. Beyond that, "CC" is also part of the word "success", and these celebratory events in Forever are called Success Days.
After several drafts and experimenting with the Forever logo, the number 30, and the term "CC," I arrived at the final result you can see below:
The Logo
When I strated the process of designing the 30th anniversary logo, I knew I needed to include both the number 30 and the Forever Israel logo. I also knew that the logo had to "speak" Forever — so that when our distributors saw it, they would instantly feel a connection to the brand.
One of the most well-known terms in Forever business is "CC", which stands for Case Credits. This term represents the standardized value of each Forever product. Beyond that, "CC" is also part of the word "success", and these celebratory events in Forever are called Success Days.
30 Years Forever Israel
Event Branding
The Event
On 2025 Forever Israel celebrated its 30th anniversary as part of May's Success Day. Success Day is an event Forever holds three times a year for its distributors, celebrating their achievements.
In Israel, each Success Day requires different branding, but general guidelines must be followed so the returning audience will feel the conacting thread between the differnet events.
The 30th anniversary was the biggest event in Forever Israel's history, held at the Zappa Shuni Amphitheater, for about 800 guests in attendance.
The Role
As the lead designer I also served as the event manager, and was responsible for nearly every aspect of the event: Logo and theme branding, event production (including coordination with suppliers), mailing, marketing, presentation, and managing the team on the day of the event.
After several drafts and experimenting with the Forever logo, the number 30, and the term "CC," I arrived at the final result you can see below:
The Theme
In the process of designing the theme for the event, I followed these guiding principles:
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It had to use the brand’s colors — aloe gold, yellow, and black.
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It needed to feel lively, fresh, and young.
The core message we wanted to convey was: “We’ve been here for 30 years, but we’re just getting started. We’re full of energy and continuing to grow.”
With this brief in mind, I chose the theme shown below — dynamic, abstract brush strokes.
The Branding
Here are some of my other projects
Travel Time
UX | UI
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