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Las Vegas Blackjacks
Branding
The Goal
Branding a non existing brand.
I chose to brand a basketball team for the city of Las Vegas, that will participate in the NBA - USA national basketball league.
Mood Board
I studied all NBA teams logos, trying to come with conclusions and inspiration for my team's logo:
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Almost all logos has basketball in it.
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Most logos are circle, shield or animal front view shape.
Concept Board
I tried to figure out the essence of Las Vegas, and to build the brand's persona.
I understood the brand has to have a reference to the gambling games and to be the city's sport leading show. But, in the same time, to represent the toughness of Las Vegas citizens and workers.
Sketches
I took Inspiration from the Chicago Bulls and Memphis Grizzlies logos.
I decided to call the team the Las Vegas Blackjacks.
The jack, from the gambling cards, will be the main object in the logo.
The Logo
The Typography
Logotype - Casino Flat, 59 and 49 pt
Stationery - Roboto, Bold, 12 pt
Stationery - Roboto, Regular, 10 and 8 pt
The Colors
#F9E754
#EE2725
#6E6F72
#1E1C1D
#CD2027
#424143
#E2CA21
The Iconography
The logo is made from the cards four symbols.
The diamond is horizontal as reference to Las Vegas welcome sign.
The Merchandise
Here are some of my other projects
Travel Time
UX | UI
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